2007 Review

We are coming off one of the toughest years I have ever faced as a businessman. We abandoned a dying print publication in late 2006 and replaced it with what is now freshare.net. But the whole process was like launching a brand new business instead of building on an old one.

Our customer base for employmag was much different than the one we'll have to continue to develop for freshare. And, building a regular readership has proven more difficult than anticipated, at least at first. Plus, the actually physical construction of the site was a learning process that was both expensive and time consuming.

Still, we built the web site traffic to a decent rate by year end, and in fact really only did so between our official start date of June 5, 2007 and year-end. That building will be a never-ending process, but we have the tools and knowledge necessary now to carry it further.

There are still tweaks and a few features we have left to develop for the site, most notably the freshare store, but those are in process at year end and into 2008.

From the knowledge gained building, re-building and launching the site, we learned a great deal about web site construction and aesthetics. That knowledge base has already led to a new side business we hope to continue on into 2008.

While 2007 was difficult and finances strained about as far as they could go, there is new hope going into 2008 that we have a solid platform as well as the means to continue building on it.

Here's to looking forward instead of backward!